Home > Choice launches Pack Attack to encourage manufacturers to make consumer friendly packaging

Choice launches Pack Attack to encourage manufacturers to make consumer friendly packaging

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Consumer group Choice has launched Pack Attack in response to a Readers’ Digest survey on injuries caused by bad packaging.

Results of the survey, which was carried out last December among 500 people across Australia and New Zealand, found that of those who had injured themselves in the process of opening difficult packaging, 64% had suffered deep cuts, broken or chipped teeth, bruises or broken nails. 

Choice's policy advisor Angela McDougall comments that many items are now so wrapped up that some consumers simply cannot open them. Trying to bust out an electrical item sealed in a hard plastic container or twist open a vacuum-sealed glass jar is not only prompting 'wrap rage' but also leaving some people injured. 

Pack Attack offers consumers a chance to share their bad packaging experiences by sending in photos and descriptions so that Choice can make a complaint on their behalf to the Australian Packaging Covenant, and report back on responses from manufacturers.

Get Packed supplies a complete range of packaging machinery, packaging films and materials.

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