Musical chairs at the top table (1-Sep-2006)
Familiar faces surround the table of the 2006 FOOD Magazine Top 50 Processors list, but most of the seats have switched.
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George Weston Foods Ltd
George Weston Foods Ltd
23 Armstrong St
Ballarat North VIC 3350
Tel: 02 9415 1411
Fax: 02 9419 2907
Supplier´s Website
Incorrect details?
23 Armstrong St
Ballarat North VIC 3350
Tel: 02 9415 1411
Fax: 02 9419 2907
Supplier´s Website Incorrect details?
Low GI bread
UP EnerGI from Tip Top
George Weston Foods
A PATENTED white bread with low glycemic index (GI) has made George Weston Foods a Baked Goods finalist in the FOOD Magazine Challenge Awards.
The low-GI bread was developed to address the needs of consumers wanting a white bread, with the health benefits of grain and wholemeal.
White bread is still consumers’ most loved bread, according to research, which indicated that mothers were concerned white bread did not have the nutritional value of other breads.
Mothers indicated they would feel better about feeding children white bread if it were more nutritious, and in response, UP EnerGI was developed, becoming the first low-GI white loaf on Australian shelves.
The bread is said to sustain energy by releasing glucose slowly over a longer period of time helping to maintain concentration.
The bread, like other low-GI products, is said to have benefits for people suffering diabetes.
The lower the GI rating, the easier it is for the body to counter glucose levels using naturally produced insulin.
Targeting mothers with school-aged children, the product was launched during the back to school period, and the sustained energy message has been communicated across new packaging designs, TV advertising, magazine advertorial and outdoor executions.
After three years spent in R&D, George Weston Foods developed the bread to be high in dietary fibre, low in fat with no artificial preservatives, and the product scored a low GI rating of 54.
30-May-2006More Articles
George Weston Foods Ltd News
Close encounters (17-Jul-2006)
Find out how packaging manufacturers are driving innovation with closures that are sealing the deal with consumers.
Find out how packaging manufacturers are driving innovation with closures that are sealing the deal with consumers.
New bakery puts industry in tip top shape (20-Jun-2006)
George Weston Foods recently opened a $135 million Sydney bakery that is expected to produce more than one hundred million loaves annually for its flagship brand Tip Top.
George Weston Foods recently opened a $135 million Sydney bakery that is expected to produce more than one hundred million loaves annually for its flagship brand Tip Top.
Selling unsafe food (13-Jun-2006)
The Food Industries Association of Queensland has organised an afternoon seminar on product recall and food contamination scare management legislation being debated by the state.
The Food Industries Association of Queensland has organised an afternoon seminar on product recall and food contamination scare management legislation being debated by the state.
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