BEIERSDORF Australia Ltd, the company behind global brands like Nivea, Elastoplast and Juvena, has just been reaccredited to verify its own bar codes.
As a company that cites innovation and quality as key elements of its success, Beiersdorf was one of the first companies to focus on supply chain quality and be EAN accredited in 2002.
“Beiersdorf Australia could see that our major trading partners would be demanding high quality bar codes,” Beiersdorf Australia technical affairs coordinator Stefanie Rizzo recalls.
Stefanie personally checks bar code quality from a PDF of the artwork as well as printed samples, which she says has lifted bar code quality significantly over two years.
“I am able to say not only whether the bar code is scannable or not, but have been able to suggest to printers and graphics people what needs to be done to improve the results.”
Gaining reaccreditation status was seen as essential.
“Reaccreditation took John Lane (EAN Australia) about half a day to carry out the audit. While I’m working on our quality systems every day, an outsider with EAN’s expertise was able to give us some pointers about areas of improvement.”