A path-breaking business-to-business sales reporting tool being developed for the Australian liquor industry is on target for a 2011 phased rollout.
The sales reporting tool will be hosted on GS1net, the data synchronisation service enabled by GS1 Australia .
More than 20 liquor suppliers are now publishing their GS1net catalogue to the Liquor Merchants Association of Australia (LMAA) for the Industry Market Read (IMR) tool, according to Sandra Przibilla, Managing Director of LMAA and the liquor industry representative on the GS1 Australia Board of Directors.
The LMAA is a leading provider of services and information to the Australian liquor industry, helping in the development of an efficient liquor supply chain.
As a not-for-profit organisation governed by a board of directors, LMAA is positioned to be a neutral, trusted source for industry data.
The IMR is a data collection and reporting tool designed around channel and category sales for the Australian liquor industry. The B2B sales reporting tool will report sales in geographic locations based on four product categories.
The LMAA is working with GS1 Australia and Nielsen Australia to collect and analyse data for the IMR, matching sales data from retailers with suppliers’ product information in the GS1net data pool.
Przibilla says that the IMR sales reporting tool will deliver comprehensive sales data and analysis to enable industry to make informed business decisions in the liquor category.
She adds that the LMAA is working with both suppliers and retailers to ensure the IMR becomes an efficient and effective industry tool.
GS1 Australia Industry Manager Andrew Steele said that the IMR implementation would be a phased rollout beginning with reporting on spirits followed by data on sales of ready-to-drink beverages (RTDs), wine and beer.
Steele says that the IMR is a unique initiative, and the LMAA and GS1 Australia are breaking new ground with this service.
He adds that the LMAA has been very active in supporting the use of the GS1 standards to develop an efficient liquor supply chain.