GS1 has released its newest standard, the Global Protocol for Packaging Sustainability (GPPS).
Developed by the Consumer Goods Forum (CGF), and approved and published by GS1, the GPPS standard will be discussed at the GS1 Australia Supply Chain Week in Sydney.
The new standard includes more than 40 environmental, economic and social indicators for packaging sustainability, providing consumer goods and packaging industries with a common language to discuss and assess packaging sustainability.
GPPS metrics will now be part of a trade item's product information available from GS1's Global Data Synchronisation Network (GDSN). By leveraging GDSN, trading partners will be able to automate the cost-efficient exchange of real-time and trusted sustainability data about their product packaging.
Global and local businesses can gain many benefits from the GPPS standard such as cost benefits, reduced environmental impact, improved consumer perception, better decision making and extended influencing.
Marcel Sieira, GS1 Australia’s General Manager – Industry Engagement said GS1 is totally committed to supporting the drive for sustainable consumption and production. The collaboration with the CGF has helped deliver an open global standard for an efficient and cost-effective way of exchanging vital data about packaging to optimise the resources used to protect consumer goods.
Consumers will also benefit from the reduced environmental impact and cost benefits that occur when companies design packaging holistically with the product in order to optimise overall environmental performance. Additionally, the new standard can resolve consumer complaints about over packaging and a lack of consistency in information.
According to Paul Polman, CEO of Unilever and Co-Sponsor of the CGF’s Sustainability Pillar, one of the strengths of this project is how it has brought together so many companies and organisations from across the industry to work collectively on developing a common language. He adds Unilever has already put it to work and is seeing the benefit.
Sabine Ritter, Executive Vice President, Strategy, Industry Initiatives, Strategic Alliances of the CGF adds that the CGF looks forward to further collaboration to improve the sustainability of consumer products.