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GS1 launches new standard to boost packaging sustainability

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GS1 Australia announces the release of its newest standard, the Global Protocol for Packaging Sustainability (GPPS).

Developed by the Consumer Goods Forum (CGF), the GPPS includes more than 40 environmental, economic and social indicators for packaging sustainability, providing the consumer goods and packaging industries with a common language to discuss and assess packaging sustainability. 

GPPS metrics will now be part of a trade item's product information available from GS1's Global Data Synchronisation Network (GDSN). By leveraging GDSN, trading partners will be able to automate the cost-efficient exchange of real-time and trusted sustainability data about their product packaging.

Key advantages for global and local businesses from the GPPS standard include cost benefits, reduced environmental impact, improved consumer perception, better decision making and extended influencing.

Emphasising GS1’s total commitment to supporting the drive for sustainable consumption and production, Miguel Angel Lopera, Chief Executive Officer of GS1 explains that the CGF collaboration has resulted in an open global standard for an efficient and cost-effective way of exchanging vital data about packaging to optimise the resources used to protect consumer goods.  

The GPPS standard will now enable consumers to benefit from the reduced environmental impact and cost benefits that occur when companies design packaging holistically with the product in order to optimise overall environmental performance. The new standard can also resolve consumer complaints about over packaging and lack of consistency in information.

According to Paul Polman, CEO of Unilever and Co-Sponsor of the CGF’s Sustainability Pillar, one of the strengths of this project is how it has brought together so many companies and organisations from across industry to work collectively on developing a common language. 
 
Sabine Ritter, Executive Vice President, Strategy, Industry Initiatives, Strategic Alliances of the CGF comments that the CGF looks forward to further collaboration to improve the sustainability of consumer products.

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