A whole-of-industry endorsed smartphone app developed by GS1 Australia and the Australian Food and Grocery Council (AFGC) has won the prestigious ‘VIC iAwards Merit Recipient’ in the 2013 iAwards Consumer Category for ICT innovation.
The GS1 GoScan is Australia’s first whole-of-industry smartphone application with data direct from manufacturers and brand owners. The iAwards are the premier technology awards platform in Australia, which recognises the achievements and innovation made in ICT across all facets of the economy.
Accepting the award on behalf of the GS1 GoScan team at GS1 Australia, CEO Maria Palazzolo said that the award is a great achievement for GS1 GoScan, further qualifying the app for the National Award to be announced in August.
She added that as manufacturers and brand owners continue to list their products on the GS1 database, the application will increasingly empower Australians to make more informed food choices.
Entries to the 2013 iAwards program were judged on the basis of uniqueness, marketability, functionalities/features, quality/application of technology and application of addressing the criteria.
Launched for free download in March this year, GS1 GoScan enables consumers to know if a food product suits their special dietary needs by simply scanning the barcode with their smartphone.
Gary Dawson, CEO of the AFGC explains that the app is a great example of innovation being used by food manufacturers to provide rich data to consumers in response to demand for greater information on products.
Developed in association with major retailers, local and international food companies, the AFGC, Australian Universities and National Health Organisations including Allergy & Anaphylaxis Australia, the app helps consumers with allergies, intolerances and special diets by giving them more information about their food direct from the manufacturer.
GS1 GoScan is currently available for free download on the App Store. GS1 Australia is currently working on an Android version with the expected release date towards the end of 2013.