GS1 Australia is planning to launch the GoScan iPhone app to consumers in March 2013. GS1 GoScan is an innovative industry-endorsed iPhone application that will provide detailed extended labelling product data to consumers, accurately and in real time.
GS1 Australia had earlier rolled out a targeted release of the GS1 GoScan iPhone app to consumers in October 2012 in preparation of the app’s formal launch in the market.
The iPhone app has been developed by GS1 Australia in association with major food retailers and manufacturers as well as associations and universities.
As part of the controlled release, the GoScan app is being trialled by thousands of shoppers in major supermarkets around Australia who are not only experiencing the unique benefits of the app but also providing valuable feedback to the GS1 GoScan team for fine-tuning the application before the formal launch.
Brand owners can still get their products on the app before its official launch in March.