Home > GS1 Australia to showcase EPCmagic mirrors at CeBIT

GS1 Australia to showcase EPCmagic mirrors at CeBIT

Supplier News
article image EPCmagic mirror

A new application of EPC/RFID (Electronic Product Code/Radio Frequency Identification) technology will be displayed at CeBIT. GS1 Australia will exhibit the EPCmagic mirror at CeBIT technology exhibition and conference. The EPCmagic mirror uses GS1 EPC/RFID technology to display product information such as available sizes, colours and prices, as well as accessories.

The EPCmagic mirror is based on the GS1 EPCglobal standards and features an integrated RFID reader which picks up information from EPC/RFID tags on clothing and uses this information to display the details the store wants shoppers to see. The EPCmagic mirror enables the shoppers to instantly see which sizes and colours are available in their garments, pricing information and tips and advice showing which accessories go best with what they are wearing.

The EPCmagic mirror is the culmination of a concept promoted by GS1 Australia and six months of development by NEC, combining their RFID, digital signage, LCD and broadband network technology expertise. The EPCmagic mirror is suitable for retailers, shop fitters and point-of-sale specialists to provide relevant information to their customers.

The technology integrates NEC’s digital signage software, providing retailers with a solution to alert shoppers of relevant offers and promotions. According to GS1 Australia, the EPC/RFID standards could be used in applications beyond supply chain applications and can provide value and return on investment (ROI) to those wishing to adopt EPC/RFID as a technology.

Newsletter sign-up

The latest products and news delivered to your inbox