GS1 Australia will be exhibiting the EPCmagic Mirror at the supply chain exhibition and conference in the Sydney Convention and Exhibition Centre. The mirror uses GS1 EPC/RFID technology to display key product information such as available sizes, colours and prices, as well as appropriate accessories, as shoppers try on their clothes.
The EPCmagic Mirror is based on the GS1 EPCglobal standards and features an integrated RFID reader, which picks up information from EPC/RFID tags on clothing and uses this information to display the details for shoppers to see.
Using the EPCmagic Mirror, shoppers will instantly see which sizes and colours are available in their garment, pricing information and tips and advice showing which accessories will go best with what they are wearing.
The mirror is the culmination of a concept promoted by GS1 Australia and six months of development by NEC, combining their RFID, digital signage, LCD and broadband network technology expertise. The final product is a complete solution that is aimed at helping retailers, shop fitters and point-of-sale specialists to provide relevant information to their customers.
The technology integrates NEC digital signage software, providing retailers with a complete solution to alert shoppers of relevant offers and promotions that cut through the advertising clutter.