GS1 Australia offers a range of services to assist customers in improving supply chain efficiencies. GS1 Australia is also home to an EPC RFID application which is set to change the face of retailing - the EPCmagic Mirror.
RFID technology enables the EPCmagic mirror to interact with shoppers in a retail environment to assist them in their choices and to provide them with recommendations on other possible purchases.
Based on the GS1 EPCglobal standards, the EPCmagic Mirror features an integrated RFID reader, which picks up information from EPC RFID tags on clothing and uses this information to display the details for shoppers to see. Shoppers can instantly see which sizes and colours are available in their garments, pricing information and tips and advice showing which accessories will go best with what they are wearing.
The EPCmagic Mirror is the culmination of a collaboration between GS1 Australia and NEC, combining their RFID, digital signage, LCD and broadband network technology expertise. The technology integrates NEC digital signage software, providing retailers with a complete solution to alert shoppers of relevant offers and promotions that cut through the advertising clutter.
The mirror can be viewed in action at GS1 Australia’s Melbourne Office, Axxess Corporate Park, Unit 100/45 Gilby Road, Mt Waverley, Victoria.