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Supercar racing sponsorship integral part of Fuchs Lubricants Australasia

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Fuchs was originally a German family founded company which started in 1931, today they are a very significant global player in the industry. Fuchs are the largest independent manufacturer specialising in a range of lubricants. 

Fuchs employ thousands of staff who operate throughout most worldwide markets, they remain a top leader in several industries and supply a wide range of core program lubricants and tailor made solutions for almost any application.

Fuchs wholly owned Australian subsidiary has been supply lubricants since the late 1890's and specialises in five main areas automotive, industrial, special applications including open gearing lubrication, mining and private label.

There are 12 distribution sites throughout Australia and New Zealand of which 95% of the products are locally manufactured.

To upkeep their position as a market leader, Fuchs are constantly evaluating and updating their products and services to meet increasing customer demands in the industry.

Fuchs Lubricant Australasia have been involved with motor racing in a variety of forms for several years and continue to have associations with Australia's leading motor sport teams.

"We genuinely have a very strong relationship with all the people at Fuchs and in turn there are mutual benefits, especially in product development. We exclusively use Fuchs lubricants on our carrot farms and have done for a number of years and we can proudly say we have never had a single problem with any of their products,” Phil Lamattina, Australian Top Fuel Championship Winner.

 “The oil goes in, we do the run, the oil comes out and we strip the motor and find no problems," John Zappia, current national record holding Doorslammer Driver and team owner.

The 2011 V8 Supercar season was a great success with the SBR team driver Shane Van Gisbergen and team BJR's Jason Bright having won the Fuchs sponsored teams 2 round wins apiece.

“When we decide on sponsorship, our fundamental objective is to grow sales and profitability for Fuchs.  The sponsorship needs to provide us with various incentive programs to ultimately grow sales, along with also providing us with numerous opportunities to entertain our key customers. Visible Corporate ID and brand awareness at the track and on TV is also of crucial importance.” At the same time, VIP experiences are being put in place. Stone Brothers racing provide us with updates when at the track, giving our guests an inside view or special experience when attending events with Fuchs," Wayne Hoiles, Managing Director of Fuchs Lubricants.

“At our level you can only afford to use the best brands on the market. At BJR we use Fuchs.  Racing at this level is hard and you have to grab whatever advantages you can. At BJR we found by using Fuchs Oils in our engines we gained performance and also have the reassurance of using a reliable brand.”  “With components on our V8 Supercars being constantly pushed to their limit (and sometimes beyond), you need to be able to use products that you can rely on. At BJR we can send our cars out onto the circuit with complete peace of mind knowing that Fuchs Oils are protecting our cars," Andy Campbell, Purchasing Manager of Brad Jones Racing.

Fuchs is more than just about supplying engine oils to various industries, its about great customer support, back up services, understanding and quality that keeps equipment running at best possible performance, all of the time.

For more information about Fuchs range of lubrication products, please visit www.fuchs.com.au

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