Australia’s specialist side tipper manufacturer, AZMEB Bulk Transfer Systems announces a new advertising campaign based around a rebrand for the company.
An updated logo, website and positioning ‘Tough Tippers for Tough Jobs’ reflect a fresh customer-focussed line of thinking that AZMEB has adopted since its acquisition by transport industry entity MaxiTRANS in May last year.
Following the acquisition, AZMEB has added to its existing manufacturing location by building a network of dealerships around Australia, while increasing production capacity by over 50% to meet the new demand.
According to AZMEB General Manager, Simon Martin, the new advertising campaign led by the message ‘More than just a new look, AZMEB has a new outlook’ projects the company’s thought process. AZMEB has added value to its product by setting up a countrywide dealership network and focussing more on customer service. The new logo reflects the new outlook as well as the heavy duty nature of the side tippers.
Operating out of a single facility in Bundaberg, AZMEB has, over the past year added dealerships in Brisbane, Melbourne, Adelaide, Perth and Darwin, along with availability in New South Wales. The local representation in each state ensures customers can easily gain access to their range of tipper trailers.
Capacity has also been increased with a fresh capital infusion, an expanded workforce and better production efficiencies to cope with the increased demand arising out of the larger distribution network, ensuring the products are as readily available as ever before without compromising on quality.
Service and parts support is facilitated by AZMEB’s certified service agents at their dealerships around the country, who are able to help with simple repairs through to routine servicing and warranty work. The dealer network also has access to genuine parts, further enhancing their nationwide customer-focussed approach.
Freighter trailers are available from MaxiTRANS.