CSR's new packaging can be readily reused for a variety of other household needs
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When consumer packaging is designed, it is typically with a view to being 'single use', that is, to be used as long as a consumer has a need for the product, and then discarded.
The main focus for a company looking to improve the sustainability of its packaging, then, is generally in sourcing more sustainable components, and ensuring that these components can be readily recycled when the consumer is ready to dispose of the packaging. Little thought, generally, is given to the reusability of a container.
What makes the packaging solution we will discuss in the final part of this series so interesting is that is has been designed specifically to encourage reuse by consumers.
When Sugar Australia identified an opportunity to enhance the brand value of its CSR sugar line, the company contacted PlasPak to develop an innovative new packaging design.
PlasPak specialises in blow moulding and injection moulding of containers and closures, offering economical and high quality packaging solutions for bottles, closures and sprays.
Sugar Australia's brief called for the addition of an easy pour and store option to existing CSR sugar packaging, which was previously limited to paper and film packs. This addition not only increases consumer convenience, but importantly also promotes reusability and recyclability.
The new packaging features an integral handle with a grip feature, designed to provide ease of pouring, visibility and storage functionality for the end user. As mentioned above, this new format is also resealable, refillable and recyclable, meaning it can be readily reused for a variety of other household needs.
Manufactured from PVC, the new packaging is recyclable through nearly all Australian kerbside recycling programs.