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2012 International Truck, Trailer and Equipment Show soars to new heights

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The 2012 International Truck, Trailer and Equipment Show, which concluded recently featured over 400 exhibits and drew record crowd numbers over the duration of the three-day event, significantly enhancing its growing reputation in Australia’s transport industry and beyond.  

Recognised by the transport industry as one of the largest dedicated displays of trucks, trailers and ancillary equipment in the southern hemisphere, the International Truck, Trailer and Equipment Show (ITTES) was held at the Melbourne Showgrounds.  

Pulling in a crowd of 37,133 local and overseas visitors, including industry leaders and heavyweights, the show highlighted the newest in transport technology and innovation and put on a display of high-calibre trucks, trailers and equipment. The trade show attendance increased by 12% over 2010 visitor figures.  

More than 350 companies, many with multiple displays took full advantage of the three days encompassing every inch of the 19-hectare indoor and outdoor show space.  

According to Clint Hendry, Show Director of the ITTES, exhibitors are extremely satisfied with the response, especially from major buyers of equipment as well as the number and quality of leads received and sales completed throughout the show.  

One of the most popular show attractions was the Exhibition Pavilion, which housed every major trailer manufacturer displaying an impressive variety of trailer types and configurations, as well as all the latest innovations and advancements in trailer building and manufacturing.  

Exhibitors included all truck industry leaders such as Western Star Trucks and MAN Automotive Imports, Daimler, PACCAR, IVECO Trucks, Isuzu, UD Trucks, JAC Trucks, Scania, Hino, Mack and Volvo.    

An impressive roster of ancillary equipment exhibitors lined the walls of the Nicholas, Agricultural, Centenary and Victorian Transport Association (VTA) pavilions, as well as the show’s coveted Grand Pavilion where some of the world’s leading brands put on their ‘best in show’, taking centre stage with their colourful stands and interactive displays.  

The show included a wide array of exhibitors from all around the network such as government, manufacturers, parts and services suppliers related to the transport industry, industry associations, non-profit organisations, academic institutions and various end users.  

The Expo Awards Gala Ball was held to conclude the trade event with more than 700 people in attendance at the Flemington Event Centre to watch a world-class line-up of entertainment.  

Hosted by Mr Brad Buchanan, Roy Norris – National Sales Manager for Continental Tyres and Mr Simon Cook – Regional Sales Manager for BP, the evening sponsors presented the awards to the worthy winners.  

Exhibitors were reviewed by a panel of independent judges who evaluated companies based on their exhibit’s design innovation, effective use of space, product knowledge, staff presentation and approach to customer service among other criteria.  

2012 ITTES Expo Award winners:  

  • Truck of the Show: DAF Trucks – XF105 model
  • Ancillary Equipment Display: Meritor
  • Trailer/Body Manufacturer Display: Heil Tankers
  • Truck Manufacturer Display: Daimler Group
  • Outstanding Customer Service: IVECO Trucks
  • Most Unique Show Attraction: Western Star Trucks ‘Wanted’ truck
This feature is presented by Ferret - www.ferret.com.au.

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