As it celebrates its 25th anniversary, Exact Software , a leading business software solutions provider, have unveiled a new brand strategy as well as a new visual identity. The brand strategy centres around providing freedom and control to the entrepreneurial world.
Raj Patel, CEO of Exact, says, “Our brand expresses what our company has been doing since 25 years and will continue to do in the future. Our solutions support people in two ways. Firstly in being in control of their business so they can make informed decisions and, secondly, in having the freedom to do what they need to create value for their business.”
In addition, Exact Software introduces four cornerstones that are essential to the success of small to medium-sized businesses, and which Exact can help businesses with: people, collaboration, structure and results are the fundamental aspects that clearly define the way in which Exact Software's solutions are developed.
Exact Software also launches a new logo consisting of the Exact word mark preceded by an "equal" sign, expressing the belief that Exact coexists with its customers and the value that's being created through this collaboration. The tagline - "Exact. And it all comes together." - reflects the spirit of what Exact brings to its customers: the added value that comes with its integrated solutions and cornerstones proposition. It also expresses a feeling of comfort and ease, and that in the end, things will be fine.
Clemens Riedl, Exact Software’s Marketing Director says, “With the new visual identity we are getting much closer to the entrepreneurial world we serve and are now able to communicate globally in a consistent way.”
Exact developed its new brand strategy and visual identity together with Duval Guillaume, a Belgium based agency which is part of the Publicis Group.
“Our goal was to help Exact to discover the link between what they have been doing for the past 25 years with their vision for the future, and to bring that forward in a way that is meaningful to their customers. When working with Exact, it became clear that their strength as a company has been their unrelenting entrepreneurial spirit and their ability to bring their expertise and knowledge as entrepreneurs to the SMB market,“ says says Jeroen de Wit, Creative Director of Duval Guillaume.