Exact Software , a leading business software solutions provider unveiled a new brand strategy as well as a new visual identity at their 25th anniversary celebrations.
Rooted in Exact’s entrepreneurial mindset towards business, the brand strategy centres around providing freedom and control to the entrepreneurial world.
Raj Patel, CEO of Exact said, “Our brand expresses what our company has been doing since 25 years and will continue to do in the future. Our solutions support people in two ways. Firstly in being in control of their business so they can make informed decisions and, secondly in having the freedom to do what they need to create value for their business.”
In addition, Exact introduces four cornerstones that are essential to the success of small to medium-sized businesses: people, collaboration, structure and results, the fundamental aspects that clearly define the way in which Exact’s solutions are developed.
Exact also launched a new logo consisting of the Exact word mark preceded by an ‘equal’ sign, expressing the belief that Exact co-exists with its customers and the value that’s being created through this collaboration.
The tagline ‘Exact. And it all comes together.’ reflects the spirit of what Exact brings to its customers: the added value that comes with its integrated solutions and cornerstones proposition.
It also expresses a feeling of comfort and ease, and that in the end, things will be fine.
Clemens Riedl, Exact’s Marketing Director, said, “With the new visual identity we are getting much closer to the entrepreneurial world we serve and are now able to communicate globally in a consistent way.”
Exact developed its new brand strategy and visual identity together with Duval Guillaume, a Belgium-based agency, which is part of the Publicis Group.
“Our goal was to help Exact discover the link between what they have been doing for the past 25 years with their vision for the future, and to bring that forward in a way that is meaningful to their customers. When working with Exact, it became clear that their strength as a company has been their unrelenting entrepreneurial spirit and their ability to bring their expertise and knowledge as entrepreneurs to the e-SMB market,” said Jeroen de Wit, Creative Director of Duval Guillaume.
In a first reaction, IDC’s s European Enterprise Applications Program Director Bo Lykkegaard commented, “Many new ideas see the light during recessions, because dramatic changes require new ways of doing things. This renovation of its brand is a timely move by Exact as it prepares for a ‘New Normal’ in a post-recession global software market.”