EPIC Screen Media , specialising in digital out-of-home advertising, provides solutions to companies looking to enhance their in-store and passing customer experience with LCD flat-screen digital advertising and messaging. This is achieved by combining the resources of IT experts, website and flash designers and marketing professionals.
Designed to be sent through the web directly to any number of locations and any number of screens, early adopters of the digital out-of-home advertising in Australia have been in the real estate industry with in-window screens, larger shopping centres and major airports where digital displays are common.
EPIC’s Marketing Director, Drew Valentine said, “Digital out-of-home advertising was previously restricted to big budget global advertising budgets but the price of the hardware and the screens has dropped considerably over the past two years making digital advertising a very cost effective proposition for many businesses. Screens are now available from $500."
Designed to replace and upgrade traditional signage such as billboards, posters, printed material or static bulletin boards, digital out-of-home advertising is the convergence of traditional signage, point of purchase displays and merchandising.
"Whether you need to advertise, educate or inform customers, consumers, staff, students or partners, digital signage is a fast, reliable and simple way to get your message heard. Advertising and messaging can be virtually sent instantly and updated to suit any number of criteria,” said Drew Valentine.