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Portrait of a winner

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McGuigan Earth’s Portrait wine range has won the FOOD Magazine Challenge Award’s Alcoholic Beverages Award proudly sponsored by Endress + Hauser .

About the product

The Earth’s Portrait collection consists of a 2003 Adelaide Plains Sauvignon Blanc, 2002 Barossa Valley Merlot, 2002 Hunter Valley Chardonnay, 2002 Limestone Coast Shiraz and a 2003 Eden Valley Riesling.

McGuigan Wines inherited Earth’s Portrait when the company bought Barossa-based Yaldara in 2001.

The brand name was the winning entry in a competition run by Yaldara to name a new range in 1999. The obvious reference to the soil carries instant relevance for the single region wines.


Concept, colour, graphics, shape, texture and embellishment are all combined with great care to produce a visually exciting result that is also expertly rendered.

The figurative images created for these distinctive labels are constructed from sand, leaves, dirt, twigs and other remnants of the natural environment.

These elements are deftly sculpted into animal forms, and photographed to provide the focus of a new and very different label for Earths Portrait Wine.

The result is then further lifted by embossing and varnishing techniques to give each image a tactile quality.

Matt and gloss varnishes add highlights and depth to details within the sculpted forms, and hot foil-stamped gold typography delivers the right premium notes to the brand.

An unusual and irregular die-cut is further refined by use of both black and white backgrounds. This label displays excellent execution of many demanding print techniques.

A crocodile, sheep, bull, fish and chicken are the faces of the five wines in the range.

McGuigan Wines Earths Portrait Shiraz 2003 is ranked in the Top 100 in the 2005 Sydney International Top 100 Awards.

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