Electronic Development Sales (EDS) has been appointed Australian and NZ distributor for Swiss-based Xemics’ range of ultra low-power ICs for wireless, sensing, GPS and Bluetooth.
The exclusive agreement, inked quietly several months ago, has now been formalised by both companies, prompting EDS to ramp efforts to have the devices incorporated into a wide variety of Australian and NZ-developed products, according to EDS national sales and marketing director Julie Kerim.
“We’re starting to see initial sales through our involvement with the implementation of Xemics design starter kits,” Kerim told Electronics News. “Our target is to promote Xemics and have their products designed into as many projects locally as possible.”
Xemics Asia Pacific sales director Hayder Al-Darweesh earlier claimed in a statement that sales of the company’s ICs were “increasing throughout the Australian region, [prompting] our customers to increasingly demand local supply sources and technical support”. Kerim confirmed good initial sales but declined to provide figures or sales targets set under the exclusive agreement, citing confidentiality. “It’s a new technology and market for both companies,” Kerim says. “It’s going to be a case of a 12-month wait-and-see [on sales targets].”
As part of the agreement, EDS will offer local Xemics customers a program of value-added services, including availability of the company’s engineering staff from early design through to supply and continuing to after sales service.
Based in Switzerland, Xemics is a privately owned fabless semiconductor company and designer of RF transceivers and Bluetooth applications, data acquisition, communication products, CODECs and GPS receivers.