As the world's tennis elite gather in SW19 for the All England Wimbledon Tennis Championships 2006, Domino 's A-series continuous ink jet printers have been taking centre court at label manufacturer Tipografic, to deliver a 'Wimbledon' Text to Win promotional campaign for Britvic's leading squash brand, Robinsons.
This is the first time a promotion of this kind has been printed on a sheet fed printing press in the UK using the Domino A400 and Editor GT controller.
The 'Wimbledon' promotion features a unique code, printed onto the reverse of specially printed Robinsons squash bottle labels. Consumers text the eight digit code to see if they have won exclusive centre court seats at the Wimbledon Championships.
The key to the success of this promotion was to find a cost-effective solution that would both generate and manage 60 million unique codes and print them onto bottle labels of varying sizes, inline, within Tipografic's existing label production line at its Birkenhead facility.
Up to nine Domino A400 high speed printers were installed across a Heidelberg B1 six colour sheet fed press to deliver the unique codes, managed by a Domino Editor GT controller, capable of processing high quantities of variable codes to match Tipografic's Just In Time (JIT) production output.
"Domino has proved the perfect match," said Barry Davidson, Tipografic's Production Director. "Not only were we looking for a partner with an excellent track record, reliable technical support and proven experience in unique coding solutions, we also required additional design and engineering expertise, which many suppliers were unable to provide."
A specially constructed aluminium cradle had to be initially designed, manufactured and fitted to one of the printing decks in order to accommodate the nine A400 printing jets, which were necessary to print a random selection of codes across the sheet. And, despite Robinsons bringing their production schedule forward by two weeks, Tipografic was able to respond well within schedule.
"We've been delighted with the performance, reliability and print quality of the Domino kit, as well as the advice and ongoing technical support of the Domino team. Furthermore, as a result of this successful print promotion, we have received considerable interest from both new and existing customers to explore other promotional opportunities, which is a great boost to our business."
Domino's A-Series is the world's best selling continuous ink jet printer and offers a fast, extremely reliable and high quality printing solution that integrates seamlessly into new and existing production equipment. The Editor GT is a sophisticated ink jet Windows-based controller package offering total control of printing operations, including the management of variable data and unique codes.