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Major manufacturing event success

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Australia’s major manufacturing event, Austronics, Automate and Electrix, was "another success" according to organisers, Australian Exhibition Services .

This high technology manufacturing event featured 245 exhibitors from 12 countries.

This year’s event included The China Hi-Tech Products Expo, covering over 2000m2 with over 90 Chinese enterprises and companies. There was also a national pavilion from Taiwan and independent companies exhibiting from India, New Zealand, Oman, Pakistan, Turkey, and the United Kingdom.

The event was attended by 4571 buyers and coupled with an additional 1361 exhibitor personnel, Austronics, Automate and Electrix 2005 drew a total audience of 5932.

This year the event was staged at Sydney Olympic Park for the first time and anecdotal data suggests that most exhibitors and visitors considered it a beneficial move.

"Staging the three exhibitions side by side for the last few years has been the right decision for the current economic climate," said exhibition director John Psalidas.

"It allowed us to target separate industry segments and utilise a greater consolidated marketing spend delivering a single, focused event for the manufacturing industry."

With this in mind and with the constant addition of specialist interest areas such as CIMworld, ICEX and FluidX, it became obvious that we needed to establish an overall brand for the event - one name that captures the essence of the specialist features in one single event.

This single event from 2006 will be Manufacturing Technology InFocus

Manufacturing Technology InFocus is the umbrella brand encompassing the original three events Austronics, Automate, Electrix in their current form, the existing feature areas ICEX, CIMworld and FluidX and will enable the addition of other specialist areas such as process control, computers in manufacturing and pneumatics.

Manufacturing Technology InFocus will be held at the Melbourne Exhibition Centre from 17-19 October 2006.

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