DiskBank is a digital media specialist offering various capabilities in audio, video and data solutions.
DiskBank explains the new trend of using promotional USB drives in sales and marketing activities.
Portability and storage are the two biggest issues for collecting and storing data. Hard drives that are portable are too big to carry and need separate power supplies to function. Using USB drives is a more practical option for busy professionals who need to transfer data quickly.
The use of portable drives for data storage has created a new advertising solution for businesses. It is now easy to advertise a slogan, logo or message on a promotional USB drive.
Benefits of Promotional USB Drives
USB devices are becoming smaller by the day and the drives are now manufactured in various shapes not previously available for portable storage devices. These new shapes and sizes can easily fit inside the pocket of a salesman or potential client. Promotional USB drives are easy to use for sales and marketing.
USB drives have now surpassed the CD and DVD for maximum storage space. A standard CD can hold 700 megabytes of data while a standard DVD holds 4.7 gigabytes. A USB drive can store between 128 megabytes and 32 gigabytes. Additionally, these devices are protected from scratching and dirt by custom plastic cases.
Promotional USB drives can be used instead of business cards. Replacing the textual information available on business cards, modern salesmen are using promotional USB drives to deliver a virtual business card to their clients.
Their logo or design is printed on the USB device. The device can hold images or video files that when inserted into the computer allow for a virtual card to be viewed or video presentations to be displayed.
A USB connection port is standard on almost all computers in the world. The data can be exchanged fast without using complicated transfer software. As a promotional tool, the USB drives can be given to potential customers for reminder advertising. This method is a cost-effective promotional tool that earns repeat business.