A new label and receipt printing brand symbolizes the start of a new chapter for the unified company dedicated to building successful customer relationships.
Datamax and O’Neil today introduced itself as one unified company, Datamax-O’Neil , a global provider of label and receipt printing solutions. The unified company will leverage the resources of Dover Corporation’s Product Identification Group (PIDG), a $1 billion global entity (NYSE: DOV). The unification of Datamax and O’Neil’s business operations and sales organization into one cohesive business group will significantly benefit customers with a more streamlined and efficient organization committed to their success.
“Datamax-O’Neil combines the outstanding resources from PIDG with an extensive product portfolio along with people and partners committed to customer success,” said Omar Kerbage, president of Dover’s Product Identification Group. “The powerful combination makes Datamax-O’Neil the right solutions team to be our customers’ most trusted business partner.”
Datamax–O’Neil has identified five strengths that provide a unique advantage to its global customer base. These include: 1) value-driven solutions – a suite of customized products and programs that help the company’s customers grow and prosper; 2) technology leadership – a world-class research and development organization that is backed by Dover’s Product Identification platform; 3) product breadth – a broad range of innovative, reliable label and receipt printing solutions; 4) global network – worldwide sales, service and channel partner organizations; and 5) people – a team of dedicated and determined employees committed to customer success. The Datamax-O’Neil unification is symbolized with the introduction of a new brand, which is the result of more than a year of effort involving company and product reviews, industry research and extensive interviews with customers as well as industry experts and market analysts.
“They identified Datamax-O’Neil as a company that works with our customers to listen, understand and then deliver a value-driven solution that minimizes risk and maximizes efficiency, safety and quality – a ‘can do’ company,” said Plamen Petkov, senior vice president of Datamax-O’Neil. The new brand takes the company initials, D in Datamax and O in O’Neil, and turns it into the active “can do” positioning. The new “right by our customers” tagline embodies the spirit of the company.
“The ‘can-do’ attitude, passion for excellence, and responsiveness that make us ‘right by our customers’ embodies the new chapter that is Datamax-O’Neil,” Petkov explained.