Ford Performance Racing and Datalogic Mobile Pty Ltd have extended their Technical Partnership from 2009 into a dedicated sponsorship.
Ford Performance Racing (FPR) has further strengthened their relationship with Datalogic Mobile through this sponsorship.
FPR is the primary manufacturer-backed Ford team in the V8 Supercar Championship Series.
Datalogic Mobile is part of Datalogic, the third largest manufacturer in the world and leader in Europe for bar code readers, data collection mobile computers and RFID systems.
Building on the existing Technical Partnership, Datalogic Mobile has now become a Supporting Partner of FPR. They will be running branding on the #5 FPR Falcon of Mark Winterbottom for the remainder of the V8 Supercar season.
“We are very excited to expand our support within the FPR team. Our companies share some core goals and values such as providing speed, performance and reliability in our products,” said Anthony Beavis, Managing Director of Datalogic Mobile.
Also expressing his appreciation of the additional support was FPR’s Director of Business Operations, Mark Roworth.
“We’re extremely happy to have Datalogic Mobile bolster their support… their expertise in managing our inventory logistics for both the race team (FPR) and our road car program (Ford Performance Vehicles) is invaluable,” he said.
Datalogic Mobile, part of the Datalogic Group is a global player in the Rugged Mobile Computers market, offering a full range of products dedicated to the main target application fields such as warehousing solutions, field force automation and retail in-store.
The Datalogic Group is a world-class producer of barcode readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector and offers innovative solutions for a comprehensive range of industrial applications, especially in the manufacturing, transportation and logistics as well as retail industries.