Danisco have signed a long term cooperation agreement with UK-based company, Coressence, to gain exclusive rights for certain apple-based ingredients, to be marketed under the brand name Evesse. The ingredients contain polyphenols with a wide range of health benefits. In addition to antioxidant activity, this fruit extract promotes benefits relating particularly to cardiovascular health, but potentially also to other health areas.
The current apple polyphenol market is small but has significant growth potential as the global health and nutrition market is expanding and new applications for polyphenol ingredients are continuously marketed all over the world.
According to Fabienne Saadane-Oaks, President, Danisco Bio Actives, Danisco’s health and nutrition strategy is clear and they are moving into new areas of business to become the First choice ingredient partner for their customers in health and nutrition. This product is particularly strong in cardiovascular health, which is one of Danisco’s key strategic health platforms.
Evesse apple polyphenols enhance Danisco’s health and nutrition portfolio and will fit nicely to the existing natural antioxidant portfolio used for food protection, as well as their offer to the dietary supplement, and food and beverage industries. The Evesse ingredient, which will be available as a powder and granule, has a neutral taste and odour allowing easy formulation in different foods and beverages.
The first sales are expected to occur in 2011, initially targeting the dietary supplements market but will develop into food and beverages. The markets outside of Asia, particularly the US and Europe, are of special interest to Danisco as the growth potential here is extensive.
According to Richard Wood, Chief Executive, Coressence, Coressence have been engaged for the last five years in developing the production of high yielding polyphenol extraction from specially selected and protected apple varieties. The long term collaborative agreement with Danisco for Evesse in the food ingredients market is a key part of Coressence’s programme. Coressence will build on the special patented technology, developed for the first stage of their licensed agreement and create second generation technology formats, all of which can be added to food based products.