Pilot has recently launched an erasable pen, Frixion Ball, which is available from Dalton Office Products .
Pilot has created a new generation of thermo sensitive ink that reacts to changes in temperature.
The ink can be erased using the silver ball tip on the end of the pen. The ink disappears simply by rubbing, leaving no debris. The user can rewrite immediately over the corrections.
The Frixion Ball pen is available in 8 colours - black, blue, red, violet, light blue, green, orange and pink.
Pilot has launched the Frixion Ball pen with a cinema advertisement.
The advertisement has appeared on national cinema screens since the beginning of June in line with the release of the Sex and the City movie.
Watch the thought process unfold of a young single woman’s search for her perfect man in the new Pilot 60 second advertisement.
The woman uses a Pilot Frixion Ball pen to draw her perfect man while erasing and changing the features of the man as she changes her mind.