Home > DMG/Mori Seiki to lead the way with new service strategy

DMG/Mori Seiki to lead the way with new service strategy

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article image National Product/Agent Manager Paul Mcdermott explains the advantages of DMG/Mori Seiki’s recently introduced new ECOLINE series

Melbourne-based machine tool company DMG MORI SEIKI Australia held an open house reception recently for their customers.

Held annually to showcase their newest machines and technology as well as educate their customers, this year’s event also marked the start of an innovative new service strategy for 2012 in addition to providing many customers their first view of the company’s recently modernised showroom including the latest CNC machining centres.

The open house reception was attended by more than 60 existing and prospective customers from 34 different companies. The event was co-hosted by SECO TOOLS Australia, who presented their latest milling products designed to increase productivity.

According to National Product/Agent Manager Paul Mcdermott, machines and technology to enhance shops’ efficiency are still a priority for the company. Given the increasing demand for low costs, high quality and short delivery times for parts machining, it is important to reduce total running costs by reducing setup times and machining in one clamping.

The DMU 50 eco on display is a smartly-priced, entry-level 5-axis machine for customers who are considering replacing their vertical machining centres to meet the demand.

Mr Mcdermott recommends this machine for even those who are unfamiliar with 5-axis machines because the machining ability and accuracy are as good as those of a vertical machining centre.

Successfully introduced by DMG/Mori Seiki to the Australian market in May 2011, the new ECOLINE series of high-quality entry-level machines has been well received, supporting the company’s goal to increase market share by more than 50% by end-2012.

DMG/Mori Seiki President Stefan Weiwadel comments that the company has increased total order intake by 23% compared to last year, placing them well on track to become the market leader in Australia and New Zealand.

To support their growth strategy, the company has now also introduced a new and innovative service strategy to even better support customers.

Mr Weiwadel explains that DMG/Mori Seiki has increased their service staff by 30% to strengthen the national service team and run a one-by-one backup service in all states. He adds that every service engineer receives intensive cross-training on DMG and Mori Seiki products to ensure the best service for customers.

Future benefits for customers include DMG/Mori Seiki’s innovative preventative maintenance in service, which will be offered to all new and existing clients running DMG and/or Mori Seiki machines. The service support is split into machine inspection followed by a maintenance agreement, according to customer demand.

DMG/Mori Seiki will also offer tailor-made free training for customers to replace smaller spare parts themselves, and will also ensure the availability of parts in Australia to enable fast and efficient service while minimising downtime.

The company is additionally planning to recruit state sales managers in Western Australia, Victoria, New South Wales as well as in Queensland to support the sales goals for their comprehensive range of metal cutting machines.

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