Research shows that 87% of buying decisions are made when the customer is in the store and standing in front of the product. If a product does not make an immediate impact then a potential sale will be lost.
Potential customers are spending more time on-line as opposed to TV, Cinema and Press, and as a result businesses need to get closer to customers during purchase decision time.
Developing an in-store strategy will deliver measurable results at a fraction of the cost of main stream advertising. Cyplex produce a range of in store point of sale products that enhance products for best results.
Cyplex works with companies to develop winning strategies that deliver results.