A company that plays a key part in the billion-dollar catalogue industry is Franklin Web, a Melbourne-based business that began in printing in 1936.
According to Franklin Web, research has shown that a retailer’s sales jump an average 30% when they have a catalogue distributed through letterboxes.
As catalogues have a cut-off date, it is important that retailers are assured of getting their message to their target audience at the right time, and that means guaranteed reliability of printing and distribution.
Due to the tight deadlines and the fact that catalogues are printed for every household in Australia everything should be backed-up. For this reliable equipment is needed.
Franklin Web has a UPS system for its office infrastructure, while generator sets are on standby for each of the nine Web offset printing machines.
Cummins Power Generation supplies the gensets – 1000 and 2000 kVA units – to back-up Franklin Web’s new 64 and 72-page presses, each of which has the capacity to print up to 110,000 catalogues an hour.
Franklin Web chose Cummins gensets for the new high volume presses as Cummins is a big-name global company and it wanted proven service support.
To ensure reliable electricity supply during stormy Melbourne weather, Franklin Web runs its presses on generator power. Cummins gensets are run for as long as 12 hours during bad weather.
The 2000 kVA C2000 genset, which is powered by the Cummins 60-litre QSK60 engine, is on standby for the 72-page Web offset machine and also has the capacity to support a further press if one is installed to meet future growth.
The 1000 kVA C1000 genset is powered by the Cummins 30-litre QST30 engine and supports the Franklin Web warehouse and the other main Web offset machines.
Cummins has a good reputation for service support and its gensets are competitively priced.