Simply Tomatoes has won gold in the Colorpak Packaging Export Award at the 2005 Packaging Awards for its entry Simply Green Tomatoes.
What the judges said…
The judges are eager to acknowledge excellence in unique local product and packaging efforts.
This product was developed and packaged with an eye to the overseas market, and the back of the pack says it all - and in 11 languages.
Multiple translations of ingredients, product usage tips and background information literally cover the inside of the cardboard outer.
It is lightweight, durable and able to be dispatched by post, air or shipped as ‘dry’ goods. A heat-sealed plastic pouch contains the product most efficiently, and is packaged with great style and economy into a sleek, stand-alone cardboard outer.
A die-cut window to the contents is cleverly incorporated into the bold, black and white silhouette graphics, and the outer is matte-varnished for extra tactile appeal and durability.
Simple, stylish typographics add to the overall elegance and understated nature of this design.
This pack stands vertically at point of sale, and its predominantly black and white scheme presents a striking contrast in a deli environment.
Entry Submitted By
Simply Green Tomatoes
Pouch & Sleeve
Package Component Manufacturer
Caspac Products Pty Ltd
Package Designer Functional
Bendigo Modern Press
Package Designer Graphic
Empire Creative Group, Gareth Dotchin
Simply Tomatoes Pty Ltd