Spark Studio has won gold in the AMR Hewitts PrintPackaging Family of Packages Award at the 2005 Packaging Awards for its entry Cottons Feminine Hygiene Products.
What the judges said…
Connecting these very different pack styles was no simple task, due to the variation in print techniques, substrates and inks required from box to wrap.
Using a number of key elements the designers have managed to link all these products together most successfully.
A natural, softer white is achieved on all items in the range, and provides an all important differentiation from competitor brands at point of sale.
Graphics and textures are echoed from pack to pack, used to link and unify the range.
A graphic motif of a cotton ball/floral design is used both in full colour and in outline to create an individual graphic language.
A series of gentle colour schemes provide a marked distinction for the variants within the range.
Entry Submitted By
Cottons Feminine Hygiene Products
Folding Carton and Soft Pack
Package Component Manufacturer
Charles Gabb & Co Pty Ltd, Colorpak Limited
Package Designer Functional
Package Designer Graphic
Cottons Pty Ltd