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Citect capitalises on booming markets in Oceania and Asia Pacific

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Citect , a global business improvement solutions provider, is expanding its operations in Oceania and Asia Pacific by opening new offices in New Zealand, Singapore and Japan. This brings the number of Citect offices worldwide to 19.

In addition, Citect is evaluating expanding its direct presence in India, Latin America and the Middle East. The geographic expansion is being funded through strong, internally generated cash flow and the cost of opening the new offices is expected to be earnings positive in 2006.

“The expansion will allow us to capitalise on the manufacturing and infrastructure project opportunities that these fast growing markets are offering,” said Richard Webb, CEO and managing director, Citect Corporation. “To grow our SCADA and MES business in these complex markets, it is vital to have a direct presence of sales, professional services and support. That is what we are putting in place.”

Opening in October in Auckland, the new office will be managed by Kevin Grey, who has 10 years experience selling Citect solutions in New Zealand, having previously worked for Citect’s sales partner, Horizon Technology.

“The decision to go direct is being driven by our Oceania customers looking for commonality between processes and systems across all their plants,” said Frank Volckmar, general manager, Citect Oceania. “Corporate customers with sites in both Australia and New Zealand will benefit greatly from leveraging enterprise agreements that offer the same systems, interfaces, training and access to the same key account manager.”

Horizon Technology will remain a strong partner to Citect and is completing training to become Citect’s first New Zealand Platinum Integration Partner.

Earlier this year, Citect appointed former sales partner, Randy Ler as sales manager based in Singapore and will open its new office on 1 January 2006. Scott Druery, currently sales manager for South-East Asia, will take up the role of general manager, South-East Asia responsible for Singapore and of North Asia, responsible for Japan.

“Citect has experienced a surge in demand for manufacturing and infrastructure projects recently in these regions, and our direct presence will enable us to service and capitalise on this demand,” said Druery.

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