Complex manufacturing CRM solution
CINCOM Systems has announced the availability of CRM for Complex Manufacturers that Cincom claims already has customers proclaiming proposal times cut from five days to 15 minutes, product time-to-market reductions of as much as 70 percent, and 15 percent increases in business win rates.
Complex manufacturers produce products that are of high variation, have complex features and options and vary in end-user configuration.
Manufacturers of complex products invest significant dollars in design and have lengthy sales and manufacturing business processes, often requiring collaboration between the customer, sales representatives and critical back-office experts.
Cincom's CRM for Complex Manufacturers facilitates the real-time transfer of information and complex product knowledge for collaboration across the extended enterprise.
It is especially suited to organisations that seek to maintain complex selling relationships, such as businesses whose sales functions rely on channel partnerships or a distributed sales force.
Cincom's knowledge management technology provides the ‘intelligence’ required to support the mass customisation of products and services at the point of sale.
By providing intuitive rule creation and maintenance in an enterprise environment, companies can quickly and cost-effectively capture critical sales, engineering, and manufacturing knowledge for deployment across sales channels.
When products or services present customers with a complex set of choices, or where product components and pricing elements are subject to rapid change, requiring sales teams to have access to up-to-date configuration and pricing information, the Cincom CRM Solution for Complex Manufacturers fits the bill.
CRM for Complex Manufacturers comprises three components: Knowledge Builder, Interactive Sales Configurator, and e-Channel.
Purchased individually or as a total solution, the new CRM offering provides the initial step for complex manufacturers who want to move their product life cycles closer to a mass customisation model, in the quest for the ultimate combination of ‘custom made’ and ‘mass production’.
27-Sep-2002