CHECKPOINT Australia has appointed ViTag as an authorised dealer for the sale of Shrink Management Solutions (SMS) products in the Australian retail marketplace.
ViTag was selected by Checkpoint because of its knowledge and experience in the retail market for loss prevention technology solutions.
Founded by Greg Raubenheimer in 2001, ViTag has specialised in the sales of Acousto Magnetic (AM) equipment to the retail sector and has grown substantially since inception. With collective industry experience of over 50 years, ViTag has representation in five states.
While Checkpoint will maintain a direct sales focus on its Key Account and National Account customers, appointed dealers will provide the company with improved sales coverage for the commercial market and increased service coverage throughout Australia.
ViTag is the first appointment in what will be a major focus for Checkpoint as they re-position their business in the next 12 to 18 months.
This strategy will continue to enhance Checkpoints standing as the market leader in Radio Frequency (RF) loss prevention technology solutions.