Checkpoint Systems has supplied retailer SuperBest with its Rolling Shopping Basket, in 205 outlets across Denmark. The basket helps to lighten the load for consumers who, according to the industry, tend to stop shopping once their basket is full or weights too much. In addition, the new Checkpoint Systems’ Rolling Shopping Basket leaves more space for those vital impulse purchases that increase retail sales.
The global leader of RF-based shrink management solutions, Checkpoint Systems, under its Meto brand, has supplied 30,000 Rolling Shopping Baskets to all SuperBest’s stores after an in-house survey by the retailer found that consumers tired easily when carrying a heavy basket.
The rollable basket looks similar to a conventional basket and can be carried in the same hand-held fashion but additionally, once it becomes too heavy, it can be pulled along the floor due to the clever design having wheels attached to the bottom and an extra handle.
Able to carry 28 litres, the Rolling Shopping Basket bridges the gap between the conventional smaller basket and the trolley, giving consumers more choice to shop in comfort and encourage them to purchase more products.
According to SuperBest, they found that consumers dislike carrying heavy purchases in a regular shopping basket and a successful trial convinced it to introduce Checkpoint’s Rolling Shopping Basket, with SuperBest branding, across all its outlets. Customer feedback has shown that they are excited and highly appreciative of this convenience-shopping tool. SuperBest expects the basket to continue to be a huge success and subsequently have an impact on its sales.
The stackable basket needs limited retail space and is made from high grade plastic that is nearly impossible to deform. In addition, it can be fitted with any type of integrated anti-theft device to ensure baskets are not stolen from stores.
According to Checkpoint Systems, even though the rollable basket is larger, it is still lightweight and manoeuvrable and glides around the store. Research has suggested that consumers stop shopping once a basket is full or weighs too much; the Checkpoint basket enables consumers to have the luxury of shopping for longer, therefore, increasing the average spend by up to 18 percent.
Under the Meto brand, Checkpoint brings a wide variety of innovative and cost-effective merchandising solutions to the global retail market and the rolling shopping basket is a great example of Checkpoint’s mission to help retailers sell more.