Home > Caterpillar and its dealer Goughs bring in the horsepower

Caterpillar and its dealer Goughs bring in the horsepower

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It’s no secret that it’s increasingly harder and harder for companies to attract good people into the automotive industry, particularly in the heavy diesel field, says Caterpillar of Australia .

Well, this year Goughs called in the big horsepower, CAT V8 Supercar driver Jason Bright to help with their 2007 apprentice recruitment campaign.

In a bid to increase and improve the profile of the automotive industry, particularly heavy diesel, the team from Goughs Institute of Training and Cat Racing took to the road and sky to complete a flying visit around 3 of the New Zealand’s major polytechs: MIT in Auckland, Wintec Hamilton and SIT Invercargill. Over a period of 3 days this promotional campaign that was directed at the automotive students within the polytechnics and high school students interested in automotive.

Goughs Training Manager, Andy Reid says, “We felt there was a real need to promote the automotive industry, practically heavy diesel. We wanted to show them that diesel was no-longer a low performance dirty, noisy engine.

“Diesels are in fact high performance; they can produce thousands of horsepower all day, every day. They recently won the Lemans 24 hour race. A modern diesel will not smoke at all and now needs to be assembled in an almost surgically clean workshop to avoid contamination. But engines is only part of it, we also deal with very complex electronics, hydraulics and driveline systems.”

“The other thing is that we wanted to say,” adds Andy “is the great income and career you can have in the heavy automotive field. The audience was blown away with examples of income you can generate in this industry and travel that our apprentices can do such as Antarctica, Australia the Pacific Islands and the USA.

“Over 330 students, tutors and careers advisors had the opportunity of listening to our guest speaker Jason Bright, V8 Supercar driver, and the Goughs team present about Goughs and our apprentice recruitment programme.”

Mr Reid says the purpose of this event was to raise awareness of Goughs as an employer and get as many ideal candidates as possible applying for Goughs apprenticeships for 2007.

“We were also able to communicate that a career as a diesel mechanic is an integral part of a highly technical industry. It’s a great career choice that reaps rewards. Apprentice recruitment is very important to the company… they are our future.”

He comments, “All the feedback we received on Goughs apprentice recruitment was very positive and with the help of Jason attracted big crowds. Both students and tutors enjoyed discovering the opportunities apprentices at Goughs receive and the potential career choices an apprenticeship provides and we hope it helps boost the numbers of students choosing to study automotive at the polytechs. “

Jason Bright adds, “I enjoyed the NZ trip as there was a great deal of interest in V8 Supercar racing from both the engineering and sporting levels. It was a memorable visit and I look forward to returning.”

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