set up a complete traceability solution for road marking global leader Ennis Traffic Safety Solutions to help win a major contract with Queensland’s Department of Transport and Main Roads (TMR).
Ennis manufactures its paint products in Sydney, meeting the requirements of customers in disparate locations including Western Australia, Tasmania and New Zealand. Moving 5 million litres of paint a year, Ennis needed a logistics supply chain partner with significant reach and depth.
CHEP has service centres and agents in 67 regional and metropolitan locations around Australia providing a complete range of packaging solutions and services. CHEP helped Ennis win a new contract with the TMR in June 2011 by providing an innovative electronic traceability solution, which at the time was not offered in the container pooling space.
General Manager Ennis Traffic Safety Solutions Australia and Oceania, Ian Cocoran explains that TMR required all paint containers to be scanned in and out, which required a unique solution. The deal was put together by CHEP Australia Business Development Manager, Manufacturing, Brent Tierney, and involved setting up Ennis with scanning equipment and bar coded boxes that allowed them to comply with the TMR requirements and win the tender.
The systems gave greater product movement visibility and increased traceability. A critical requirement of the TMR contract was that CHEP had to be invisible.
CHEP also helped Ennis resolve a new challenge in the TMR contract. Traffic paint, which cures within two minutes of hitting air, is also heat sensitive, making temperature control critical. The solution involved switching from traditional blue CHEP boxes, which absorbed too much heat to white CHEP boxes.
CHEP also made improvements in reverse logistics by developing a new foldable box for Ennis, which recently moved into glass beads, a central ingredient in reflective road paint. The TMR contract also required a fundamental change in business process, which would see Ennis controlling the equipment used to transport its products at all times. Brent worked with the team at Ennis to create the new equipment management system.