AUSTRALIAN steel maker, BlueScope Steel , has embarked on a major exercise aimed at aligning customers with its brand. More than 500 companies, with close to 1000 operating sites, have so far signed up to the Steel By BlueScope Steel brand partnership program, and the company believes thousands more will join in the months ahead.
Launched several months ago, the national program aims to target steel distributors, rollformers and their collective customers.
So far, partnership members range from Australia’s largest distributors and rollformers, through to small family companies in a wide range of manufacturing businesses.
The only criterion for membership is that these customers source 80% or more of their flat steel products – based on annual volume – from BlueScope Steel, or manufacture products whose flat, sheet or coil steel component is 100% BlueScope Steel material.