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Guide to commissioning photography

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article image Bison has an extensive photo gallery

FOR those new to buying professional photography and for those who may have already done so but are unaware of what’s really involved, the following issues are pertinent, as explained by Bison Photography .

There are generally two ways in which the client buys photography: the first by commissioning original material, the second by using existing images (from the BISON photo gallery).

The copyright owner of the image is the creator of that image i.e. the photographer. The client pays for use of the image(s) and is permitted to use it for promotion of their business. Under no circumstances is the client able to sell a product using BISON’s photography without written consent from the studio.

The fee applicable reflects the creative aspect of creating the image (composition and technical skills), together with the commercial importance of the image to the client.

Other factors such as the prominence and size of the image online or within the print publication, plus the size of the print run also affect the value of the image.

Some potential uses for photography include advertisements, annual reports, award submission, billboards, books, brochures, building wraps, calendars and catalogues.

CD/DVDs, colour photocopies, computer screensavers, corporate publications, desktop publishing, direct mail, e-books, editorial publications, gift wrap, image archiving, invitations, magazine advertising, magazine editorial and even maps can be created or enhanced.

Additional applications include newsletters, newspapers, PDF brochures or catalogues, photo album covers, portfolios, posters, powerpoint presentations and press kits.

Uses extend to prints and wall décor, slide or video presentations, telephone books, trade show displays, TV and web pages.

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