Australia’s leading workwear company Bisley Workwear has launched a new brand campaign centred on the core theme of ‘BIG’.
Developed by creative agency Bashful, the campaign features Bisley brand ambassador Scott Cam championing the BIG benefits of Bisley in a funny and engaging way that will appeal to Bisley’s customers.
The core creative idea for Bisley’s campaign is ‘For the BIG jobs’ - that Australia is a BIG country with BIG stuff, BIG trucks, and BIG jobs.
Australian owned since its launch in the 1950s, Bisley has built its brand through a grassroots approach and reputation for quality across iconic Australian industries including mining and resources, manufacturing and construction.
The TVC debuted during the premiere episode of Channel Nine’s The Block on Monday 27th January. The TVC is part of a broader integrated marketing strategy encompassing print, outdoor, digital, social, direct mail and PR.
The strategy places an emphasis on geotargeted, personalised communication designed to engage and educate key decision makers on Bisley’s product innovations specifically designed for their industries.
Bisley Marketing Manager Kerry Fitzgerald explains that the campaign directly reflects the brand’s philosophy of not taking itself too seriously, while taking its product very seriously. The campaign showcases Bisley’s quality, supply chain strength and reliability, all of which are incredibly vital for their customers.
The campaign will run from January to July 2014.
One of Australasia’s fastest growing workwear brands, Bisley supplies work wear, protective wear, safety wear, casual wear and business wear for men and women. Custom made garments can also be designed to individual company specifications.