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Beckhoff Automation invests in India

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Beckhoff Automation  is expanding its international sales network with the establishment of a subsidiary in India and now has a global presence with twenty branches of its own.

The Beckhoff sales network includes more than 60 countries in total.

The newly established Beckhoff Automation has started operations in India on 1 August 2007.

India has a broad range of industries from electronics manufacture through automotive engineering to textile production.

The branch headquarters is in Pune, a metropolis with a population of 3 million in western India.

The site chosen is the Muttha Towers technology park close to the airport.

“Pune is the industrial heart of India”, explained Jitendrakumar Kataria, managing director of Beckhoff Automation.

“In addition to the automotive industry, numerous chemical and pharmaceutical companies as well the iron and steel industries are located in Pune.

Moreover, in the past, numerous foreign companies have become established around the city and in the Mumbai region. Besides the market for industrial automation solutions, the demand for intelligent building automation is currently booming.”

Beckhoff is entering familiar territory with the newly established branch office. Since 2001 the company has been represented throughout the Indian market via its distribution partner Inteltek Automation Pvt. Ltd., which also has its headquarters in Pune and branch offices with trained engineers in major cities. The successful collaboration will continue in the future.

“Our customers and prospective buyers receive comprehensive support – from the first enquiry to subsequent maintenance or expansion of their automation solutions” explained Kai Ristau, Beckhoff international sales manager.

“We are pleased to be increasing our commitment in this interesting and fast-growing market with a branch office. The development of our own resources in India is a challenge which we are looking forward to. We expect this to lead to a further growth process which we shall be promoting jointly with our distribution partner Inteltek.”

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