“When we launched the 5 year warranty sceptics claimed it would send us broke, and competitors hoped it would,” says Australian Pump Industries' Brad Farrugia.
“On the contrary, it showed the market the real proof of just how good the product is by differentiating," adds Farrugia.
The Aussie Quik Prime 5 year warranty is provided to pump end users, whether they are domestic, commercial or industrial appliers of the product. The warranty guarantees the product to be free of faulty workmanship or material for the full 5 year period and applies to the Australian Pump Industries’ pump ends fitted to various brands of petrol or diesel engines.
Australian Pump Industries claim that although the Quik Prime pumps now come with a unique 5 year guarantee, it does not sell for any more. The warranty is a sign of confidence in the quality and performance of the engineering that supports the pump rather than an insurance policy at an additional cost.
Government and professional users appreciate the confidence that an extended warranty provides.
“Australian Pump Industries use only the finest material in the Quik Prime pump range, including high SG cast iron, top grade aluminium and genuine Japanese petrol and diesel engines, made in Japan, not in third world factories,” says Farrugia. “We have gone to a lot of trouble and cost to make the product as good as it is and the 5 year warranty is a very tangible way of presenting those genuine user advantages of performance and longevity to consumers."