The Australian Made Campaign is launching in South Australia in partnership with Business SA. The Australian Made Campaign is a not-for-profit organisation that administers and promotes Australia’s country-of-origin certification trademark.
Announcing the partnership with Business SA, Australian Made Campaign Chairman Glenn Cooper said that it will provide the South Australian business community with access to a local resource for information about the Australian Made, Australian Grown logo. He notes that South Australia’s reputation as a hub for manufacturing and growing in Australia will receive a boost and help promote and support local industry.
Mr Cooper has a unique perspective on the impact of the AMAG logo since his Australian-made Coopers Brewery beers also carry the logo. He explains that they have found the logo to be very helpful in letting their customers know their beers are 100% Australian, proving to be an excellent marketing tool for the brand.
The announcement coincided with Business SA’s 175th Gala Celebration, where Mr Cooper accepted the Hall of Fame award on behalf of Coopers Brewery.
Business SA Membership Executive, Nick Smith will take on the role of SA Account Manager for the Australian Made Campaign. Nick will work within Business SA to help educate manufacturers and growers of genuine Australian products about the benefits of leveraging country-of-origin as a marketing tool.
Business SA CEO, Nigel McBride observes that the Australian Made Campaign plays an important role in driving recognition and awareness of the fantastic products made, grown and produced across South Australia.
The iconic Australian Made, Australian Grown kangaroo logo is used by more than 2000 companies on more than 15,000 products sold in Australia and around the world. According to Roy Morgan Research, it is recognised and trusted by 98% and 88% of Australians respectively to identify genuine Australian goods.