Home > Roy Morgan Research Chief Executive joins Australian Made Campaign Board

Roy Morgan Research Chief Executive joins Australian Made Campaign Board

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A new Director has joined the Board of the Australian Made Campaign, the not-for-profit organisation that administers the iconic green-and-gold Australian Made, Australian Grown (AMAG) logo.

Ms Michele Levine is Chief Executive of Roy Morgan Research, Australia’s leading consumer, industry and market research company. Ms Levine was selected by the Board of Directors based on her deep understanding of buyer behaviour and extensive knowledge of the Australian marketplace.

Ms Levine has more than 30 years’ experience at Roy Morgan Research, with prior roles at leading universities around the world. 

Australian Made Campaign Chairman, David Gray expressed the Board’s delight at Michele’s appointment at a time when the Australian Made, Australian Grown logo has increasingly become important to Australian manufacturers, processors and producers. He added that Ms Levine will provide invaluable guidance on the campaign’s marketing initiatives, and her insights into the Australian marketplace will be greatly valued. 

Andrew Broad, former VFF President and NFF Board Member left the Board this month after being elected to the federal seat of Mallee in NSW.

Australian Made Campaign Directors include David Gray AM (Chairman), Managing Director, David Gray & Co. Pty Ltd; Glenn Cooper AM (Deputy Chairman), Executive Chairman, Coopers Brewery Limited; Neil Summerson FCA (Treasurer), Director and Former Chairman, Bank of Queensland; Peter Anderson, CEO, Australian Chamber of Commerce and Industry (ACCI); Allyn Beard, Marketing Director, A.H. Beard Pty Ltd; Nicki Anderson, Managing Director, Demo Plus; Robert Gerard AO, Executive Chairman, Gerard Corporation Pty Ltd; and Robert Hutchinson, State Manager, Queensland, ParexDavco (Australia) Pty Ltd.

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