The Australian Made, Australian Grown Campaign has launched its new website to help consumers find genuine Australian products and produce.
Available at www.australianmade.com.au, the new website features more than 10,000 products from thousands of Australian manufacturers, processors and producers, enabling consumers seeking Australian-made, grown or caught products to buy with confidence.
Only products certified to carry the Australian Made, Australian Grown (AMAG) logo, Australia’s only registered country-of-origin trade mark for genuine Aussie products can be featured on the website.
Every business has its own online listing, fully searchable by name or products offered and integrated with social media.
Australian Made Chief Executive, Ian Harrison explains that the new website provides a gateway for Australian businesses of all sizes to connect with Australian shoppers looking for local products online.
He adds consumers can be sure that the products they source via the Australian Made website are grown and manufactured right here in Australia, in Australia’s clean, green environment and to Australia’s high health and safety standards.
The new website is also home to the Australian Made Club, which is free to join and offers members access to giveaways and competitions each month.
A media campaign is also being run across TV, print, radio and online throughout the remainder of 2013 featuring real manufacturers encouraging Aussies to buy local, and look for the AMAG logo when shopping.
The campaign is timely, with recognition of the AMAG logo at an all-time high of 98%, and survey findings showing consumers becoming more aware of the need to invest their shopping dollars back into the local community.
According to recently released research by Roy Morgan Research, 87.4% of Australians want to buy food produced in Australia and 88.5% are more likely to buy Australian-made products over goods manufactured in other countries.