The Australian Made Campaign is calling on consumers to celebrate Australia’s delicious, nutritious food and high quality products throughout the month of January.
Australian Made Chief Executive, Ian Harrison explains the ‘Make Every Day Australia Day’ initiative is aimed at tying great Aussie traditions such as backyard barbeques together with Aussie-made and Aussie-grown products.
Australian Made Campaign research shows purchase preferences are evolving towards locally made and grown products; the ‘Make Every Day Australia Day’ initiative encourages consumers to keep those behaviours up, and put particular emphasis on shopping local in January – and beyond wherever possible.
By buying genuine Aussie products, the consumer backs Aussie farmers and manufacturers, not only getting great value for money, but also giving local industry a much-needed boost.
Mr Harrison said that consumers should look for the green-and-gold Australian Made, Australian Grown (AMAG) logo to be sure what they are buying has genuinely been made or grown in Australia.
The AMAG logo is the only registered certification trademark for country-of-origin claims, and products must meet a strict set of criteria before using it.
The ‘Make Every Day Australia Day’ campaign will run nationally throughout January.