The Australian Made, Australian Grown Campaign
announces that the AMAG logo has now been formally trademarked in China.
Considered a major breakthrough for Australian exporters, this registration means Australian exporters now have a symbol, which can be used on their Australian-made or grown exports into China that both establishes their products as genuinely Australian and is legally protected under Chinese law.
Australian Made Chief Executive, Ian Harrison explains that historically, China has been a challenging environment for the protection of intellectual property. The AMAG logo’s formal registration in China as a country-of-origin symbol for Australia now provides an essential legal framework, which exporters can rely upon in the event that the logo (or product carrying it) is copied or used without proper authority.
Australian Made had commenced the registration process four years ago with the active and financial support of the Australian Government.
According to Federal Trade Minister Dr Craig Emerson, Australia has long enjoyed an invaluable reputation as a reliable exporter of high-quality goods. He said that the Government welcomes China's legal recognition of the Australian Made, Australian Grown symbol and the benefits, which Australian exporters will enjoy from additional confidence in the Australian brand.
The registration work was carried out by Australian Made Campaign Partner, EKM Patent and Legal. The registration covers seven classes of goods (classes 5, 20 and 29-33), and includes a wide range of products including pharmaceuticals, furniture, food and beverages. An application for an eighth class of goods (class 25, which includes footwear and clothing) is still pending.
The formal registration of the AMAG logo in China follows its registration in the USA. Registration is also pending in the Republic of Korea.