The Australian Made, Australian Grown Campaign has welcomed Australia’s first National Food Plan that will focus on exports to Asia as well as promote branding of Australian products in these marketplaces.
Australian Made Campaign Chief Executive, Ian Harrison appreciates the recognition given by Ministers Ludwig and Emerson to the important role that the Australian Made, Australian Grown logo can play in building the Australian brand in Asia.
He explains that the logo has been used extensively in export markets around the world for more than 27 years and is readily identified with Australia as well as its clean, green environment and high health and safety standards. He adds that the logo is well-placed to provide the platform for growing Australian food exports into the Asian region.
The AMAG logo is a registered certification trademark in the USA and China, with registration pending in the Republic of Korea and Singapore. Australian exporters can use the symbol on their genuine Aussie products in those countries to both establish the authenticity of those products and be legally protected under the local legal systems. Applications for seven other Asian countries are being considered in 2013/2014.
About the Australian Made, Australian Grown (AMAG) logo:
- The green-and-gold AMAG logo is Australia’s registered country-of-origin certification trademark for genuine Australian products and produce
- The logo was introduced as a certification trademark by the Federal Government in 1986 and is promoted and administered today by the not-for-profit Australian Made Campaign Ltd (AMCL), under formal agreement with the Federal Government
- The Federal Government introduced the ‘Australian Grown’ descriptor in 2007, using the AMAG logo as branding
- The ‘Australian Seafood’ descriptor was introduced for the AMAG logo in 2011