The Australian Made, Australian Grown Campaign
(AMAG) has launched a ‘Keep Australians Working’ campaign to encourage consumers to buy locally made and grown products. The AMAG campaign calls upon consumers to help keep Australians in their jobs.
AMAG’s ‘Keep Australians Working’ campaign, which aired on national television for the first time recently on Channel 10’s The Project, features real workers from a wide range of industry backgrounds explaining the impact on their livelihoods if consumers chose to buy imported products over Australian-made and grown alternatives.
AMAG CEO, Ian Harrison explains that there is a direct correlation between the purchasing behaviours of the general public and employment, local economic development and prosperity. One can be confident when buying Aussie-made and grown products that there are Aussie jobs behind them. Buying an imported product however, is more likely to put an Australian out of a job.
The AMAG campaign hopes that this confronting truth will make consumers stop and think about the knock-on effects of their purchasing decisions before buying. According to the Australian Bureau of Statistics, the unemployment rate increased to 5.2% in June 2012, due to the loss of 27,000 jobs.
It is up to all consumers to consciously purchase Australian-made and grown products, supporting local industry and local jobs. The green-and-gold Australian Made, Australian Grown logo is the best way for consumers to be sure the products they are purchasing are genuinely Australian.